Nike Chooses Man Who Is Doing Nothing As Face Of "Just Do It" Campaign
Everyone is familiar with the Nike slogan, "Just Do It." It is often accompanied by the Nike "Swoosh" logo. The phrase is turning 30 years old. And Nike, always wanting to get the most bang for its buck, has signed an American household name... Colin Kaepernick.
Possibly the greatest irony in the move is that Kaepernick is currently not a working athlete. In 2016, after several on again off again years as a quarterback in the NFL, he decided to stage a protest against what he called racial injustice between law enforcement and the black community. His protest was to not stand during the national anthem before each game. This obviously didn't sit well with patriotic Americans, but grew steam throughout the league. Ultimately he was not playing football. So when Nike decided to use Colin for this promotion, it was the first real work he has had in a couple of years.
The phrase that will be associated with Kaepernick is, "Believe in something. Even if it costs you everything." Terms are not known, but it is likely that Kaepernick will get millions for his sacrifice... which is better than it costing him everything.
The consumer backlash has been deep and swift...
Republicans have decided to not wear shoes until Nike replaces Kaepernick with Donald Trump as its spokesperson.
Country music singer John Rich has already cut the Nike logo off of his Nike socks saying, "I don't mind paying $50 for a pair of socks, but I will destroy them if they offend my principles."
Social Justice Warriors are encouraging their followers to buy all of the expensive sports gear they can. Brian McLaren tweeted, "I'm not normally a fan of supporting the elite, but I'll make an exception if it means supporting someone who doesn't have a job or a solid position."
Nike expects kneepads to be a big seller.