Build-A-Bear Changes Name To Build-A-Mob After Creating Chaos With Promotion
The famous plush toy creation store "Build-A-Bear Workshop" created a bear of a situation on Thursday when they offered a promotion where children could purchase a toy for a price that matched their age. Stuffed toys at the store can cost up to $75, but on this day, little Janie would be able to buy one for $5 since she is 5 years-old.
As anyone with an fourth grade education can figure out, this "Pay Your Age" promotion was like a Black Friday sale in July. And the turnout was intense. Lines were forming before 6 am at some stores. According to Build-A-Bear CEO Sharon Price John, "We had no idea that the response would be so huge. We literally had more people than we can handle standing in line to get new customized toys for 90% off. I don't think anyone could have predicted that people would stand in line for hours for such a deal."
The day went from expectant to extreme, with some shoppers shouting at store employees and a general pandemonium setting in. Security was called in. Then the police. Ultimately law enforcement in some cities called for the stores to close, which the company did, everywhere. Vouchers were given to those who did not get a toy.
CEO John says they will be more careful the next time they try to give away their premium product. "It was strange having people who one day had never heard of our store all of a sudden light us up on social media as if they had a natural right to buy our products for pennies on the dollar. Stores that normally have three browsers and one buyer in a day had 1,500 irate customers standing in lines for blocks. Needless to say, some of our employees quit, while others were seen climbing onto window ledges."
The "success" of the promotion has not been lost on other industries and institutions. Rumors have it that Krispy Kreme is considering a "Pay Your Weight" day in order to manage traffic. One church is even kicking around the idea of a "Tithe Your Tithe" day. According to the pastor, "A lot of people struggle with giving 10% of their income. But most people could squeeze out 10% of 10%. Who doesn't have 1% to give God, right? I think on that Sunday I could preach about how God honors sacrifice."